Author Archives: Kristen Maize

Social marketing campaign engages Madagascar fishing villages in sustainable fishing practices

Community sail with campiagn messages 2

Campaign logo painted on local boats. © Blue Ventures

Can social marketing campaigns affect fisheries in Madagascar? Yes, they can, by using messages on the radio, banners, posters, t-shirts, and festivals to change a communities’ way of thinking about fisheries management issues.

Andavadoaka’s coastal waters boast a diversity of fish and coral species and draw fishers and more recently, tourists. In the Velondriake area, some destructive fishing practices such as fish poisoning and the use of illegal nets, threaten the health of coral reefs and fisheries and the local way of life. With the successful implementation of fishery closures for octopus, the community implemented greater marine resource management. Critical to this success were a suite of communication tools as part of a social marketing campaign used by Rare and Blue Ventures. Read more in our Madagascar: Communication case study.

Share on FacebookTweet about this on TwitterEmail this to someone

Managing fisheries for reef resilience: Kahekili Herbivore Fisheries Management Area

Herbivore protection and strong community support: will this be enough to increase fish biomass, decrease algal blooms, and enhance reef resilience?

Significant increases of invasive algae are seen as a major threat to West Maui’s coral reefs. At Kāʻanapali, red algal blooms had become much more abundant, likely as a result of elevated nutrients from wastewater and fertilizers. Despite the sources of land-based pollution, the increasing abundance of algae was exacerbated by the fact that there was a decrease in abundance of reef grazing herbivores. The State of Hawai‘i designated the Kahekili Herbivore Fisheries Management Area in order to control the overabundance of marine algae on coral reefs and restore the marine ecosystem back to a healthy balance. Public awareness has increased, but we’re still waiting to see if the management plan restores health to the reef. Read more in the Kahekili case study.


Share on FacebookTweet about this on TwitterEmail this to someone